Where paper meet passions,
stories unfold
At Magic International, we believe stationery and creativity are inseparable. From envelopes that carry messages across the world to art and craft supplies that spark imagination, every product we make is designed to inspire ideas and expression. With over five decades of expertise, cutting-edge technology, and a passion for innovation, Magic has grown into a trusted global partner for leading retailers — built on consistency, craftsmanship, and attention to detail.
Headquartered in India, we combine a rich legacy with world-class manufacturing to deliver excellence at scale. Our commitment to quality, reliability, and value continues to inspire confidence and trust among clients across the globe.
Our Certifications
In addition to maintaining the highest product quality, we are deeply committed to upholding strong social, environmental, and safety standards across our facilities. We continuously refine our processes, adopting progressive business practices that ensure responsible and sustainable growth.
FCCA
FCCA (Factory Capability & Capacity Assessment) Assesses factory output and capacity to verify compliance with Walmart’s production and quality requirements.
BSCI
BSCI (amfori Business Social Compliance Initiative) Ensures adherence to human rights and environmental protection principles throughout global supply chains.
C-TPAT
C-TPAT (Customs-Trade Partnership Against Terrorism) A U.S. Customs and Border Protection initiative to strengthen supply chain security and prevent illegal threats.
Sedex Certified
Sedex Certified (SMETA Guidelines) Demonstrates transparency in social and ethical performance through audits conducted under SMETA standards. (Membership No: ZS:1022136)
ISO 14001
ISO 14001 (Environmental Management) Guides organizations in minimizing
FSC®
FSC® certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.FSC® Certified products are available on request.
Disney FAMA
Facility and Merchandise Authorization (FAMA) is the certification authorised by Disney. It is an assurance of respecting human rights, monitoring the safety and integrity of products, and reducing the environmental footprint of supply chain
Global Security Verification
Global Security Verification (GSV) works to deploy the most up to date methodologies best practices to secure supply chain operations from inception to market.
The Global Recycle Standard
The Global Recycled Standard (GRS) is a voluntary product standard for tracking and verifying the content of recycled materials in a final product
ISO 9001
ISO 9001 is defined as the international standard that specifies requirements for a quality management system (QMS)
Our Team
Our people have always been — and will always remain — our greatest strength. At Magic International, we believe that excellence begins with an empowered workforce. We foster a safe, supportive, and growth-oriented environment where every team member can thrive. Through continuous training and skill-development initiatives, we enable our experienced technicians and dedicated staff to deliver the highest levels of quality and customer satisfaction.
Many of our employees have been part of the Magic family for decades — a true reflection of the trust, loyalty, and shared passion that define who we are.
Rajiv Batra Sir
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Ashish Batra Sir
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Sukhda
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Manisha
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Sneha
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Surbhi
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Vaibhaw
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Munish Manchanda
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Ashish Bhattacharya
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Krishan
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Ravi Maini
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Green Manufacturing
We are FSC certified and ensure our raw material comes from a responsibly managed forest. Our company also meets GRS (Global Recycle Standard) that enables us to verify the recycled content of our products (both finished and intermediate) and ensure the harmful environmental and chemical impacts are minimised.
Eco-logical Raw Material
We use Vegetable based soy inks in our print jobs in place of petrol oil based inks. Our other raw material chemicals are bought from leading companies such as Henkel and Dupont that are carbon neutral.
Waste Reduction
Our facility has an integrated ETP to treat all used water before it enters the main sewage line, and all waste is recycled through a government-approved agency.
